How To Build A Massive Following On Instagram
Used correctly, Instagram can be a highly-targeted, visual advertising channelfor your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business.
Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following.
How to build a huge audience on Instagram and monetize it!
How to Get Followers on Instagram
There are five tactics that will help you get more followings on Instagram.
- Use the right hashtags
- Use the right filters
- Post at the right time
- Steal your competitors followers
- Sponsored posts and product reviews
Let’s dive deeper into how to implement each tactic.
1. Use The Right Hashtags
Your goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.
So which hashtags should you use?
Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use the right hashtags within your photos, you’re much more likely to reach new users and be discovered. Check this out: instagram marketing.
Here are the current top 20 hashtags on Instagram according to Websta:
- #love (1,027,917,810 posts)
- #instagood (552,537,705 posts)
- #photooftheday (394,332,818 posts)
- #beautiful (367,636,422 posts)
- #tbt (360,522,758 posts)
- #happy (2353,202,629 posts)
- #cute (351,930,751 posts)
- #fashion (351,195,493 posts)
- #followme (326,083,312 posts)
- #me (314,611,081 posts)
- #follow (311,454,486 posts)
- #like4like (306,277,038 posts)
- #picoftheday (306,277,038 posts)
- #selfie (293,039,427 posts)
- #summer (261,573,181 posts)
- #friends (258,756,470 posts)
- #instadaily (258,189,528 posts)
- #girl (244,327,385 posts)
- #fun (238,836,598 posts)
- #art (233,524,357 posts)
If you looked at the list above and said “But none of those apply to my products or brand”, you’re likely correct.
Using hashtags is one thing, using the right tags is a completely other thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and most importantly, sales.
If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.
To find relevant hashtags, you’ll want to use a free online program like IconoSquare or Websta.
Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand.
As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity).
You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.
Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms.
Protip #1: Here’s a trick that I use for my ecommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand.