Apple’s Jony Ive is back managing the company’s design teams

Written by admin on December 9, 2017 and posted in Tech.

Jony Ive, Apple’s chief design officer who helped create iconic products like the iPhone, is again in charge of the tech giant’s design teams.

Ive is returning to directly supervising the teams after helping oversee the design of the company’s 2.8 million square-foot ring known as the “spaceship” on its new Apple Park campus in Cupertino, California, as Bloomberg first reported.

“With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design,” Apple spokeswoman Amy Bessette said in a statement Friday. Read more about technology.

Ive was promoted to the then newly created chief design officer post by Apple CEO Tim Cook in 2015, during which time he took on responsibility for retail and campus designs. He joined the company in 1992 and became its industrial design chief after Apple co-founder Steve Jobs returned in 1997.

Ive, who holds more than 5,000 patents, has been behind the design of popular Apple products including the Mac, iPad and iPhone.

A number of tech industry journalists and critics have commented over the last two years on Apple’s apparent fall from grace by pointing the finger at its industrial design failures. Vergeco-founder and former editor-in-chief Josh Topolsky wrote recently at The Outline, “Apple seems to have lost its knack for either envisioning the future, or expertly ripping off the people who do.”

Apple’s core issue, he added, is that “the company is being buried under the weight of its products,” raising the question of whether “Apple’s unbridled and seemingly-endless success that has caused the company to rest on its laurels?”

Apple remains the most valuable company on the planet, with an eye-popping cash hoard of more than $250 billion and an all-time high stock price. The iPhone X is selling well, and the company continues to pump out record quarterly profits. But Ive’s willingness to jump back into management may signal something deeper about Apple’s willingness to correct course.